Customers | Acquisitions | Markets
Voice of the Customer | Voice of the Market
Companies rely on us to understand current and prospective customers - satisfaction, unmet needs, opinion of other suppliers, new entrants, future buying intentions and more. Our in-depth discussions with influencers and decision-makers glean insights to develop new products, grow market share and enhance value.
- Who are the key decision-makers? What are their buying criteria and future intentions?
- Who is serving them today? Are they satisfied? What are any unmet needs?
- What is their perception of the other suppliers? What will it take to win their business?
- What emerging technologies are of interest? How is the market evolving?
Market Due Diligence | Target Profiles
Due diligence is the bedrock of any prospective transaction. For both corporations and private equity firms, we gain fact-based insight from industry sources to support negotiation, valuation and ultimate investment decision. We focus on revealing any "blind spots" - unknowns or uncertainties that might impact the value of the target post-transaction.
- How is the target perceived by its customers? Are revenue streams stable, or are there risks to be mitigated?
- Do disruptive technologies exist? New entrants? What market trends or nuances are at play?
- What are the strengths of the leading industry players? What is their opinion of the target?
Market Landscape | Assessment
We speak to industry experts throughout the value chain to capture market-based perspective. These real-time insights inform tactical decisions, drive growth and clarify investment opportunities. We work closely with each client in advance of the engagement to identify the specific information requirements.
- What is the market's size, growth rates and relative market share of the other industry participants?
- What dynamics and trends exist today? What new entrants or disruptions exist?
- Who are the leading industry players? What are their strengths? How do they go-to-market?
- Who are the top customers? Who is serving them today? What needs are not being met? Proclivity to switch?