Customers | Acquisitions | Markets
Voice of the Customer
Veridian engages directly with customers and prospects to uncover what truly drives their buying decisions. Our conversations yield insights and nuances that go far beyond surveys. We capture perspective on how your offerings are perceived, how you compare to competitors, what drives their decisions, any unmet needs and what new entrants are in the marketplace. Our work empowers leadership teams to make clearer, faster decisions with great confidence.
Market Due Diligence - Acquisition
Veridian executes rigorous, market-focused due diligence to support investment decisions, growth strategies and new market entry. We speak directly with customers, competitors, channel partners and other industry insiders to assess demand dynamics, pricing power, customer satisfaction, switching behavior or threats and barriers to scale. Our work helps clients avoid missteps by revealing the unknowns and uncertainties - 'blind spots' that might impact the target company.
Target Company Profiles - Acquisition
We build detailed, market-informed profiles of acquisition targets. We go beyond a CIM or an off-shelf investment report - we speak to insiders and owners to capture accurate revenue and growth figures, profitability, ownership disposition to acquisition and more. Veridian reveals how the target is perceived, how sticky its relationships are and where vulnerabilities might lie. Through this lens, acquirers get 'the inside story' and avoid wasting resources in pursuit of the wrong opportunities.
Market and Competitive Assessment
Veridian gains a 360° view of the competitive and market landscape by speaking directly with customers, competitors, channels and other industry players. We reveal how competitors are perceived, where they’re gaining or losing ground, what are perceived differentiators, preferences and willingness to switch. We also assess market dynamics, growth drivers, barriers to entry and customer decision-making criteria.
Business Development - Lead Generation
For strategic business development and lead generation interests, please visit Fulcrum-Partners.co