Customers | Acquisitions | Markets
Voice of the Customer
Veridian engages customers and prospects by phone to uncover what truly drives their buying decisions. Our conversations yield insights and nuances that go far beyond surveys. We capture perspective on how your offerings are perceived, how you compare to competitors, what drives their decisions, any unmet needs and what new entrants exist. Our work empowers leadership teams to make clearer, faster decisions with great confidence.
Market Due Diligence | Acquisition
Veridian executes rapid, market-focused due diligence to support strategic growth and investment decisions. We speak directly with customers, competitors, channel partners and other industry insiders to assess demand dynamics, pricing power, customer satisfaction, switching behavior or threats, and market trends. Our work helps clients avoid missteps by revealing unknowns and uncertainties surrounding the target - 'blind spots' that might impact the value of the target company.
Target Company Profiles | Acquisition
We build detailed, market-informed profiles of acquisition targets. We go beyond a CIM or data houses - we speak anonymously to insiders and owners to capture accurate revenue and growth figures, profitability, ownership disposition to acquisition and more. Veridian reveals how the target is perceived, how sticky its relationships are and where vulnerabilities might exist. Veridian obtains 'the inside story' for acquirers and helps avoid pursuit of the wrong opportunities.
Market and Competitive Assessment
Veridian gains an in-depth view of the competitive and market landscape by speaking directly with customers, competitors, channels and other industry players. We reveal how competitors are perceived, where they’re gaining or losing ground, strengths and weaknesses, how they compete and how they win. We also assess market dynamics and nuances, growth drivers and trends.